The Process

For this project, Photographer Jeremy Cowart used an innovative lighting technique that combined multiple hand-held Profoto color-gelled B1 Strobes (involving 3-4 crew members), 20-30 second shutter speeds and all the handwriting/fonts were captured in-camera using a device called a Pixel Stick. No photoshop was used in the creation of the messages. They were originally created on the iPad Pro but then captured as a part of the original photographs.