Between Hurricane Maria, Irma, and Harvey, the 2017 Hurricane season has been one of the most devastating in U.S. history. With the death toll at 196 people, millions of families and businesses in Texas, Florida, Puerto Rico, and other U.S. territories have lost power, running water, and are still displaced from their homes. The long-term impact of these storms has only begun to surface, and the cost of rebuilding is still incalculable.
As victims of the storms have been assessing their losses and navigating the overwhelming task of rebuilding their lives, Celebrity Photographer Jeremy Cowart has been brainstorming a way to help. With the success of his last relief project in Fall 2016, “Voices of Gatlinburg”, he was determined to find a way to bring awareness and relief to Irma's victims through another photography project.
From September 27 - October 2, Jeremy and a crew of 6 traveled to Bonita Springs, FL to capture the undocumented strength in the victims of Hurricane Irma. Using an innovative lighting process, Jeremy's hope was to portray the resilient light found in survivors of trauma, as a reminder to them and to each of us that we have what it takes to heal and rise again.
For every print sold, 100% of the proceeds will go back to the individuals and families in this community who have been displaced by hurricane damages.
By sharing the glimmers of hope and resiliency that exist within devastation, we hope to help as many hurricane victims as we can begin to rebuild their lives.
Process - How the photos are made
For this project, Photographer Jeremy Cowart used an innovative lighting technique that combined multiple hand-held Profoto color-gelled B1 Strobes (involving 3-4 crew members), 20-30 second shutter speeds and all the handwriting/fonts were captured in-camera using a device called a Pixel Stick. No photoshop was used in the creation of the messages. They were originally created on the iPad Pro but then captured as a part of the original photographs.
ABOUT THE PHOTOGRAPHER
Named the “Most Influential Photographer on the Internet” by Huffington Post, Forbes and Yahoo in 2014, Jeremy Cowart is an award-winning photographer, artist, and entrepreneur whose goal in life is to use his creative platform to inspire and help others. Jeremy has published four books and is a sought-after speaker, having presented at TEDx, the United Nations and creative conferences across the country. His latest endeavor is The Purpose Hotel, a planned global for-profit hotel chain designed to fuel the work of not-for-profit organizations. He’s the founder of a global photography movement, Help-Portrait, a mobile social networking app called OKDOTHIS, and an online teaching platform, See University. He lives in Franklin, TN with his wife and four children.
The Team (Pictured L-R above)
Joshua Pruitt - Drone Operator, Lighting Assistant
Cadence Turpin - Copywriter
Marshall Lee - Camera Operator, Lighting Assistant
Matt Voss - Producer, Lighting Assistant
Jeremy Cowart - Photographer / Project Creator
David Watson - Director, Camera Operator, Lighting Assistant
Andres Martinez - Photo Assistant
Michael Moore - Co-Producer (Not Pictured)
BEHIND THE SCENES